| It's a good idea to ask your customers for feedback both during and after you conclude a transaction. You can simply send a paper survey with a stamped return address envelope or hand a survey to your clients at the conclusion of a meeting. A more effective way of soliciting feedback from clients is to email them a link to an online survey they can fill in from any PC on the Internet. The reason this is more effective is because it is less trouble for the client to return to you and, from your perspective, it collects all your feedback in one place. Internet surveys also provide you with automatic reporting on how well you are doing. With new tools available it is easier than ever to setup a feedback survey and send it our to all your clients. In fact, electronic surveys are included free with select packages. |