| If you already have a registration page that allows your visitors to access the MLS property listings, you will be capturing some of your site visitors. To attract the ones that don't register for listing access, you can use a simple newsletter / market update registration. By offering your Internet visitors the opportunity to signup for a free monthly local market update / newsletter you create another avenue to capture Internet leads. These may not be active buyers or sellers, but possible future clients or good lead referral sources. It's not hard to do this with the right tools and it's also easy to send out a high quality email newsletter based upon professional templates. To see a sample of the types of email templates available, click here. When your site visitors register for your free market update, you can ask them a little about themselves and their interests. This can help you get to know where your leads come from and how to service them better. Your registration pages can be completely customized (see ours for example) and you can choose to use buttons like the one to the left or plain text links like the one at the bottom of this page. Once visitors have registered on your site, you can export your member list to your contact management system, send them email updates, invite them to special events, etc.. As a bonus, your site visitors can easily remove their names from your mailing list without you having to do anything, making it easy to manage. All these features are built into , which is available for as little as $19.95/yr. ($39.95/yr for 5,000 emails plus the ability to manage site visitor surveys too). . | 
