| Email can be an effective way of communicating with your referral database and new contacts you receive through your website. When sending out email consider the following: - Layout & Design
- Content
- Frequency
- Permission
Layout & Design - as a Real Estate Professional designing emails is probably not your specialty. For this reason we recommend using a template tool that allows you to create within an existing design template. Content - Be sure your content is relevant and useful to your recipients. You might want to email them details on market changes in your area for example. Frequency - Sending emails too often will get you into trouble and the chances are they will not be opened. A monthly market update is ok but a weekly update might be too much. Permission - Always get permission from your contacts before sending them email. You should maintain a permission-based opt-in mailing list. (This is a list where people have confirmed they want to receive emails from you). The best way to to this is to utilize an automated tool such as . | 
