Tips From Pros

Products & Services

Leveraging The Internet

How To Use
Internet Technology
To Sell More
Real Estate

Introduction

The Real Estate market is changing, moving constantly away from the old traditional methods of attracting buyers and toward Internet-enabled real-estate sales.

The successful Realtors of the 21st Century are already staking their claim on the Internet by learning how to satisfy buyer needs and drive traffic through their websites. We've brought together all the tools you need to do this yourself, all in one place ... at UpDesk.com!

At UpDesk.com you'll find the tools and techniques to catch up and even get ahead of your competition using the Internet as a powerful marketing and business tool.

• Have An Agent Specific Online Website
• Own Your Personal Website Names
• Offer Client Specific Property Web Sites Names
• Provide Rich Online Content
• Drive Buyers To Your Website
• Register Website Visitors For A Free Email Newsletter
• Conduct Professional Satisfaction Surveys Online
• Coordinate Schedules Online
• Store and Share Data Online
• Get referrals from the Internet

1. Have An Agent Specific Online Website - Most brokers have an Internet presence of some sort. Top Producing Agents run their Real Estate Business as a business and therefore have their own branded website, sometimes linked to the corporate site, sometimes built from corporate website templates. Building your own website is easier than you might think when you select the right tools. Check out "Website Tonight" to help creating your website as painless as possible. In fact, if you can do a Market Analysis for your clients, you can build a website with Website Tonight. (see a sample Website Tonight website).

If you don't feel up to developing your own website, just ask our Internet Consultants to build it for you, providing a professional website at a fraction of the cost of most custom websites.

2. Own Your Personal Website Names - Even if you use a corporate website, you should have your own website name that links to your page on the corporate site. It's easy to buy your own website name such as janedoesellshomes.com or johndoehomes.com. Not only do we make it easy to check to see if your preferred name is available, we'll offer suggested alternative names that are also available. When you decide on your preferred names, we make it easy for you to link them to your website tonight web pages or to your personal page on your corporate website. (To see if your name is available, click here).

3. Offer Client-Specific Property-Web-Pages - A great way to impress clients is to provide them with a custom website name that points directly to their property's website (or page on your website). For example, suppose you are selling a home with an address of 580 Franklin Terrace; selecting the website name of www.580franklin.com would allow you link that name directly to the web page for the home. You can add the website name into your advertising, flyers or yard sign riders as a way of drawing attention to your marketing. (Donate the website name to the new buyers as a welcome gift and they can send their friends to the website to see pictures of their new home). For more details on how this works, click here.

To see if your road names or client names are available, click here

4. Provide Rich Online Content -  it's not enough to have a website that simply displays properties for sale. Top Agents and brokers also provide their visitors with detailed information on buying and selling Real Estate. This needs to be updated at least once a month to keep visitors coming back on a regular basis. By creating rich content, your website is more likely to be referenced by search engines and referred to other Internet shoppers.

To learn how to easily add rich content to your site every month without actually doing anything, click here

5. Drive Buyers To Your Website - Just having a website doesn't mean buyers will find it. Top Agents understand that their website needs to be indexed in top search engines like Google. Before a site is indexed, it needs to be optimized for index searches. This is normally too complex for most real estate agents so we've created some of the industry's easiest tools for driving traffic to your website through search engines and online directories. Our Traffic Blazer system will automatically register your site on leading search engines and check your site to see if it is optimized for search engines, offering suggestions on simple changes to improve search engine positioning.

   To optimize your site for search engines and automatically submit it to over 200 search engines and directories, click here.

6. Register Website Visitors For A Free Email Newsletter - Offering a free email newsletter is a great way to capture leads from visitors to your website. The more buyers you can capture from your website, the more opportunities you have for making a sale. Top Agents and Brokers not only offer newsletter registration, they also send out an email newsletter every month that looks professional (not just a plain text email).

Not only do we give you the tools to register visitors to your website, we can provide you with an EASY and LEGAL way to send out a professional graphical email newsletter to all your registered contacts as often as you want. PLUS, you can see who opened their email newsletter and who clicked on links in it (e.g. for links to homes on your website). This is the perfect way to identify which potential buyers are interested in specific homes advertised in your e-newsletter.

• See a demo of how the system works, click here

• See a sample registration page

• To purchase or to learn more on how to send out professional email newsletters without being a Spammer, click here

7. Conduct Professional Satisfaction Surveys Online - Getting feedback from your clients and prospects is an important way to continuously improve service. A special BONUS FEATURE of eNewsletter marketing through BizBrick is the option to create and send electronic surveys to your clients and prospects. You can even add surveys of any kind to your website. (To purchase or to learn more about email marketing and conducting e-surveys, click here).

8. Coordinate Schedules Online - As your business expands, either as a Broker or a Team Leader, you'll need to schedule meetings, showings and closings. Why trade dozens of emails or make countless phone calls trying to coordinate everyone’s schedule? The Internet can be used to easily coordinate everybody in your team so showings are never missed and meetings happen on-time. View individual calendars for anyone in your group or office and share your calendar with other group members; search your entire group to find times when everyone is free; schedule meetings or events and send invitations online; manage resources like equipment and meeting rooms; even share files with other group members — Online Group Calendar is the right tool for the job!

9. Store and Share Data Online - Top producing teams and offices know how important it is to have all team members utilizing the latest forms, templates and presentations. With many Agents requiring access to important office documents from home pc's it can be difficult to be sure everyone is on the same page. By storing your key documents in a secure data vault, you can be sure you have access to your files 24x7 via any Internet connection so long as you have the secure, encrypted password to access your vault. This is also a great way to protect your own PC from a disk crash, fire or flood.
   To see how this works, click here.
   To purchase, or to learn more about how to store your critical information in a secure data vault, click here.

10. Get referrals from the Internet - There are many "referral" schemes you can subscribe to but the quality of any referred leads tends to be poor. This is because many of these services simply offer a home buying or home selling website, frequently with little or no content, where they encourage visitors to register to get a free appraisal of their home, or some other gimmick to register people online. We categorize these schemes into the "get leads quick" category which is just like any "get rich quick" scheme; i.e. they typically don't work.

Services that offer free referrals as a by-product of your membership are more likely to be of value since you are receiving something else of value and, if you happen to receive a good lead, it's like a bonus. The Board of Realtors is a good example, where members may receive leads from Realtor.com. Another example is The Association of Home Investor Specialists (IAHIS). At the IAHIS consumer site (USHomeInvestor.com) visitors can request local assistance from a member specialist. These inquiries are then passed along to a local member. Because of the nature of the site, the leads tend to come from property investors looking to buy multiple properties over time. Although there may not be many leads received, they come for free so it's a bonus when one arrives.

To learn more about becoming a member of the Association Of Home Investor Specialists, Click Here

To learn about building a referral-based business, click here

To browse UpDesk.com's Internet Tools, click here

Check out a few sample scenarios below ...

Express Email Marketing tools allow you to create subscription templates that are built right into your website or are available through a simple text link from your web pages. You don't need any web design experience to add a subscription link to most template designs. When a new subscriber registers they are automatically sent an email confirmation to ensure they requested your email newsletter. (This is also known as a confirmed opt-in subscriber list).

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We have designed a highly effective way to deliver great website content to your website visitors without you ever needing to do more than provide one simple link from your web pages. When a visitor clicks on the link a new window opens up like magic with our content on your website. We've called this "WebSnap" because we snap the content into your website. This is a great tool to differentiate your website from every other Agent's website. Only WebSnap can provide you with great online content that is updated every month.

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We receive inquiries through our websites (especially USHomeInvestor.com) on a regular basis. Where a consumer is looking for assistance buying or selling a home, we pass along the lead to the member of the Association of Home Investor Specialists serving the area in question. We do not charge for referring these leads. It is a free service to our members. To learn more about becoming a member of the Association of Home Investor Specialists, click here.

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Our web domain name purchasing prices are among the lowest available and we also offer discounts for purchasing multiple domains. You can choose to host your website on secure servers or simply forward the name for free to point to your existing website (e.g. if you are using a corporate template).

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