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Dell Business Affiliates

How Talking Ad's Work

Smart Money ...
A Closing Advantage

Never walk away from a listing presentation without a listing again!

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It's the 21st century. If you're a smart, forwarding-thinking real estate professional; it's time you thrust your business into the new century with a leading edge tool that puts YOU in control of lead generation, tracking and response, 24 hours a day, seven days a week, 365 days a year.

AdTrakker is your ticket to a new age of marketing in the real estate industry. AdTrakker is your own Personal Toll-Free Talking Ad and Call Capture System, designed to capture the contact information of every call in response to an ad or calls into you (or your office).

How Talking Ad's Work

When you purchase your AdTrakker Talking Ad's System, you receive your own toll-free number for use with your business. With this number, your customers and clients can reach you directly using toll-free access from anywhere in the country. The number can be automatically routed through to your office/cell phone so you always get your calls; and because you always receive caller-id on your toll-free number, even from unlisted/private numbers, you can decide whether to take your call or not!

The AdTrakker TALKING AD VOICE MAIL SYSTEM comes with 100 extensions (#100 through #199). Each extension is "mirrored" to five additional extensions (200 - 599) giving you

  • 500 Talking Ad extensions to use as advertisements
  • PLUS use your spare extensions for ...
    • lead generators (free CMA's, etc),
    • teasers (e.g. dial 172 for the latest stats on your local market)
    • Inclusive Fax-Back services (brochures)
    • Marketing reports included in the system
    • and much more.

Tracking Ad Response

When you get a new listing, you write a short Talking Ad description of the property that would encourage someone to want more information. You then use this description as a script and record it as a message on one of your extensions, e.g. ext 171. When a caller calls your toll-free number and selects extension 171 they will hear the Talking Ad description you recorded (we also offer professional recording talent to record your ads for you), and callers have the option to connect through to you for more information, or request an immediate automatic fax of the property details, or leave a message.

Now you may advertise the property like this

BOSTON

sample talking ad
Majestic property overlooking the ocean. Enjoy the private beach just minutes from the city center; you own oasis with a touch of luxury. For pricing and full details please call our  24hr Recorded Hotline...

1-800-454-0916 ext 171
www.UpDesk.com
MyHomeTown Realty

Whenever a call is received on your hotline, the AdTrakker Talking Ad system automatically records your caller's number (and optionally their name and address). You also see which extension(s) they called so you know which properties and which Ads are producing calls.

When you run a second ad for the same property in another media outlet (or a different location/format), you simply use one of the mirrored extensions (e.g. 271,371,471 or 571) and the caller will hear the same recording but you can track their call to a unique Ad!

You can even add your number to your yard signs using a custom rider with a unique extension for each rider. Now you can track every call you receive from your yard signs and call people back because you automatically have their number (most typically their cell phone).

The powerful reporting with AdTrakker makes it easy to see where your calls are coming from and to analyze your advertising effectiveness.

NEW AdTrakker MULTI For Teams & Broker Offices

AdTrakker Multi is specifically designed for Broker Offices and Agent Teams where you want multiple Agents to access the system, each with their own voice-mailbox. Using Multi, multiple Agents can access their own extensions all on the same toll-free number. You can also get you reporting by Agent or combined for all extensions.

To see how Multi compares, check out the feature comparison here.

Additional information

 

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