2 Website Metrics Every Small Business Owner Should Understand

Your business website is the ultimate selling tool, collecting sales leads or processing orders 24 hours a day seven days a week. But do you know if it is performing as effectively as possible?

Perhaps you already have a goal set for the number of sales or sales leads you want to generate through your site. […]

3 Reasons to Include a Blog in Your 2015 Marketing Strategy

In a previous post I reported that Robert Scoble, a well-known former blogger and technology evangelist, had decided to stop writing a blog because “the world has moved on, and it is on social media”. Giving up his blog may have been the right decision for Scoble, but if you are looking to build your […]

3 Reasons Why Your Business Needs a Better Mobile Experience

Your customers are mobile. A 2013 Pew Internet survey suggests 55% of Americans use their phone to access the internet, and 31% of these mobile internet users consider their phone their primary internet access device.

Based on these numbers, your website needs to deliver a great mobile experience. But too many companies with websites not designed for […]