Blogging

The Golden Rule of Content Creation

Lately, it seems that every day I find a marketer who has great information but didn’t bother to take the time to make sure it was error free before publishing. Whether it is a broken link on a website, free content that doesn’t download, or a spelling/grammar error. Yet such mistakes undermine credibility.

The frustrating thing […]

3 Reasons to Include a Blog in Your 2015 Marketing Strategy

In a previous post I reported that Robert Scoble, a well-known former blogger and technology evangelist, had decided to stop writing a blog because “the world has moved on, and it is on social media”. Giving up his blog may have been the right decision for Scoble, but if you are looking to build your […]