The Golden Rule of Content Creation

Lately, it seems that every day I find a marketer who has great information but didn’t bother to take the time to make sure it was error free before publishing. Whether it is a broken link on a website, free content that doesn’t download, or a spelling/grammar error. Yet such mistakes undermine credibility.

The frustrating thing […]

The 3 Keys to More Effective Email Marketing

This morning I moved 5193 unread emails to my junk mail folder. No, that is not a typo. I really did. The question you are probably asking yourself right now is, “how did I accumulate so many unread emails?” Trust me. It isn’t something I planned. But whenever I would attend a webinar, request information […]

2 Website Metrics Every Small Business Owner Should Understand

Your business website is the ultimate selling tool, collecting sales leads or processing orders 24 hours a day seven days a week. But do you know if it is performing as effectively as possible?

Perhaps you already have a goal set for the number of sales or sales leads you want to generate through your site. […]

3 Reasons to Include a Blog in Your 2015 Marketing Strategy

In a previous post I reported that Robert Scoble, a well-known former blogger and technology evangelist, had decided to stop writing a blog because “the world has moved on, and it is on social media”. Giving up his blog may have been the right decision for Scoble, but if you are looking to build your […]

3 Digital Marketing Must Haves for 2015

Digital Marketing is more than just posting your traditional marketing campaigns on the Internet. Companies who succeed in separating themselves from the glut of online marketing messages are those who connect with their audience emotionally and inspire them to take action. The campaigns for these successful companies have three things in common; a desired and […]

Digital CPR for Your Business

Because digital marketing is a relatively new concept, in contrast to traditional marketing methods, many business owners find the idea marketing online to be a bit daunting. There are so many things to think about; Search Engine Optimization (SEO), paid search, social media channels, content creation, customer experience design, etc. It can be so overwhelming […]

Social Media or Social Networking? Why Your Business Needs Both

Robert Scoble, a well known blogger and technical evangelist, recently announced he will no longer be posting to his blog, Scobleizer. According to his final post, Mr. Scoble will now be posting everything on Facebook, Twitter and Google+, because “the world has moved on, and it is on social media”.

 

Mr. Scoble seems to be missing […]

3 Reasons Why Your Business Needs a Better Mobile Experience

Your customers are mobile. A 2013 Pew Internet survey suggests 55% of Americans use their phone to access the internet, and 31% of these mobile internet users consider their phone their primary internet access device.

Based on these numbers, your website needs to deliver a great mobile experience. But too many companies with websites not designed for […]

Facebook: Friend or Fan?

If you are trying to decide if you should set your business up on Facebook as a business page or a personal timeline, the decision should be simple. Mainly because it is in violation  of section 4, line 4 of Facebook’s Statement of Rights and Responsibilities to use a personal timeline as a business page.

 

But […]